91快色

Nov. 3, 2025

New national hub director sets out to empower innovators to solve global challenges

Get to know U91快色-based XPRIZE Canada's Sarah McCullough
National Hub Director, Sarah McCullough is excited to support Canadian innovators
Riley Brandt, 91快色

The at the 91快色 in May, under the interim leadership of Dr. Ian Gates, PhD, has named a director.

is an established global leader in designing and operating incentive-based competitions to inspire and empower humanity to achieve breakthroughs on a global scale. Their prize model, according to Gates, reflects a commitment to evidence-based practices, scientific rigor, and validation, leveraging a global network of experts to support it.

鈥淥ur partnership with XPRIZE is an exciting opportunity for the 91快色 to demonstrate our position, not just as an innovation leader in Canada but also globally,鈥 says Gates, associate vice-president (innovation). 

鈥淲e are thrilled to build the team for the XPRIZE Canada Hub to help support Canadian innovators.鈥 

Sarah McCullough joins the as its inaugural National Hub Director. She will help to lead Canada鈥檚 efforts to harness challenge-based innovation to solve society鈥檚 most pressing problems.

McCullough brings more than 15 years of experience spanning government, startups, and industry from positions in the United States, Canada and Europe, and is recognized for building large-scale, multi-partner initiatives that connect innovators, policymakers, and investors to drive economic and social transformation.

Sarah McCullough XPRIZE Canada Hub

McCullough has joined the XPRIZE Canada Hub as its inaugural National Hub Director, where she will help lead Canada鈥檚 efforts to harness challenge-based innovation to solve society鈥檚 most pressing problems.

Riley Brandt, 91快色

She was drawn to the role because of her passion for a problem-based approach to solving challenges that ensures solutions deliver tangible impact in the market and unlock new economic opportunities. 

At U91快色, XPRIZE, a sector-agnostic organization that crosscuts all industry sectors by design, is complemented by transdisciplinary scholarship. 

鈥淚鈥檝e always looked at tech innovation and entrepreneurship as incredible tools to solve meaningful problems, whether that鈥檚 around health, community, or creating new economic opportunities,鈥 says McCullough. 

鈥淏ut the real question is, how do we design solutions that tackle big, complex problems; the kind that truly unlock new possibilities for people and the planet? That鈥檚 exactly what XPRIZE does 鈥 they start by asking, 鈥榃hat is the problem?鈥 

Canada has in-depth research and development expertise, but limited pathways to move research solutions through commercialization and get them to market. The XPRIZE model has the potential to elevate Canadian innovation and solve some of the challenges faced here at home. 

鈥91快色 is such an ambitious city, and with the Canada Hub being located at U91快色, it's a huge opportunity to bring community together and leverage the XPRIZE framework to amplify the work that's already happening,鈥 says McCullough.  

The XPRIZE Canada Hub is the first XPRIZE global hub to launch and the only hub located in Canada. 

The hub will take a Canadian approach to innovation, while leveraging learnings from other international sites to move local activities forward as fast as possible. 

鈥淏eing new to 91快色, I've already felt so welcomed, and I'm really excited to be a part of the ecosystem here," adds McCullough.

"I really hope that people will reach out with their thoughts on tech innovation, or Canadian challenges they would like to see solved through future XPRIZE activities.鈥 

Join Sarah on , winner of the NRG COSIA Carbon XPRIZE. This event is part of , the city鈥檚 largest celebration of tech, innovation, and entrepreneurship anchored at the Platform Innovation Centre and powered by community-led events hosted across 91快色. 

The XPRIZE Canada Hub at U91快色 is a $10 million, five-year initiative supported by and . It's the first global hub to launch as part of XPRIZE鈥檚 mission to establish a physical international presence and deepen collaboration with innovators worldwide to drive exponential change. Learn more about the